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The Trade Desk is betting part of its recovery on measurement nobody can argue with

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big...

BUSINESS NEWS August 07, 2026

The Trade Desk is betting part of its recovery on measurement nobody can argue with

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why.

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The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why.

Author: Digiday

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