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"There has to be a reason for people to buy an Xbox" – Senior leadership reinforces commitment to console exclusivity

"We need to give players a clear reason to pick us. And even after they choose us, we still have an...

TECHNOLOGY July 20, 2026

"There has to be a reason for people to buy an Xbox" – Senior leadership reinforces commitment to console exclusivity

"We need to give players a clear reason to pick us. And even after they choose us, we still have an obligation to earn that purchase"

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"We need to give players a clear reason to pick us. And even after they choose us, we still have an obligation to earn that purchase"

Author: GamesIndustry.biz

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