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Bethesda pivots to "franchise-centric" planning model amid Xbox restructure

Company needs to "return to sustainable growth," says CEO Jill Braff.

TECHNOLOGY July 07, 2026

Bethesda pivots to "franchise-centric" planning model amid Xbox restructure

Company needs to "return to sustainable growth," says CEO Jill Braff.

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Company needs to "return to sustainable growth," says CEO Jill Braff.

Author: GamesIndustry.biz

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