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Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen o...

BUSINESS NEWS April 15, 2026

Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen on hard times.

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Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen on hard times.

Author: The Guardian

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